If you are planning a direct mail marketing campaign, you need to know what the numbers are before you can make any real plans. There are a variety of factors that will influence the cost of your project. Some of these include the size and weight of the items, your mailing list, your destination, and the time you plan to use the item.
One of the best ways to save money on your direct mail advertising is to use a bulk mail discount. A bulk mail discount also allows you to receive postage discounts. You can find out if you qualify by checking with the United States Postal Service.
Using the right materials can help your campaign stand out from the crowd. For example, Nike's shoeboxes feature stadium sounds and a branded design. They also contain an incentive to drive conversions.
The most important part of a direct mail campaign is to inform your audience of your brand. Whether it is through a postcard or an email, use a clear and concise message to draw them in. Include information about the product or service, and provide a compelling offer.
In addition to the obvious, consider using a dedicated phone number to track responses. This will allow you to better gauge your performance.
Another clever method is to use a unique domain name for tracking your results. Dedicated URLs are often free and can be highly effective.
Use a headline or subhead to tell your target audience what your item is about. It can be simple or complex, depending on your goals.
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